Brands, Bots,
Systems.one person runs it all.
I'm Ade Naufal Ammar, building things in the Indonesian internet since 2010 — merchandise, art studios, conversion services, automation systems. Mostly self-taught. Currently running three businesses under PT Merchia Studio Kreasi, plus one thing that's still a secret. 🤫
Currently building
3 live!
The project shelf
NitipMerch 2016–2022
CommerceEvent proxy shopping for Indonesian ACG fans — 2500+ catalog entries, sourced and shipped from convention events.
Zine Projects 2019–2021
ProductionFinance, marketing, production, and shipping for three fan zines — 10–20 contributors per six-month cycle.
Hermes Agent 2026–now
AutomationSelf-hosted AI automation stack — 10+ scheduled jobs, 30+ custom skills, content ops across eight brands.
How I work
I don't separate creative from technical.
Figma and VS Code in the same session. Running a commission business also means writing the automation that offloads the repetitive parts — so the fun work gets the attention.
Most projects start as something I need myself. Build it, run it, iterate. The ones that stick become brands; the ones that don’t become lessons.
Light tooling, fast loops: Claude for thinking, Cursor for building, Railway + Cloudflare for shipping. Real > hypothetical, every time.
Based in Pekanbaru, Indonesia. Remote-first, async by default. 🌴