NitipMerch2016–2022
Event proxy shopping service for Indonesian ACG fans. Sourced, imported, and shipped fan-made merchandise from convention events.
Pekanbaru, ID — Solo Operator
Ade NaufalAmmar
Solo operator running brands, bots, and systems out of Pekanbaru, Indonesia.
I've been building things in the digital space since 2010 — merchandise, art studios, conversion services, automation systems. Mostly self-taught. None of it was planned as a portfolio. I just kept finding problems worth solving.
Currently running three active businesses under PT Merchia Studio Kreasi. One thing in the works I can't talk about yet.
Currently building
Lapak Bang Ade
PayPal USD-to-IDR conversion service. Launched as a proper brand in November 2024, but the underlying service goes back to 2016 — it just didn’t have a name until then.
Chrientmip Studio
Anime illustration studio, Hoyoverse-focused. I manage the operations: artist tiers, client intake, delivery workflow.
IDNSteam
Indonesian Steam Community. Discord + X. Building the space Indonesian PC gamers actually want.
Past work
Things I ran before this.
Three operations, each in its own lane — commerce, production, automation.
Zine Projects2019–2021
Finance, marketing, production, and logistics for three fan zine projects. Teams of 10–20 contributors across a six-month cycle each.
Hermes Agent2026–present
Self-hosted AI automation stack. 10+ scheduled jobs, 30+ custom skills, multi-brand content ops across eight brands — running on Tencent Cloud Lighthouse.
How I work
I don't separate “creative” from “technical.”
I design in Figma and build in VS Code in the same session. When I’m running a commission business, I’m also writing the automation that offloads the repetitive parts so I can focus on the work that matters.
Most of my projects start as something I need myself — a conversion service, an automation agent, a community space. I build it, run it, iterate on it. The ones that stick become brands. The ones that don’t become lessons.
I like moving fast with lightweight tooling: Claude for thinking, Cursor for building, Railway and Cloudflare for shipping. I prefer shipping something real over writing documentation for something hypothetical.
I work out of Pekanbaru, Indonesia. Remote-first, async by default.
Capabilities
I don't separate what I do from what I build. Every capability here is something I've owned end-to-end — strategy, execution, and operation.
Growth & Demand
Full-funnel growth systems — from first impression to recurring revenue.
$200K+ad spend managed
6+years of campaigns
EN/IDbilingual markets
Performance Marketing
Meta AdsGoogle AdsSEOCRM Automation
Pipeline Engine
AnalyticsLead GenerationConversion Optimization
Intelligence & Automation
AI systems that multiply output without multiplying headcount.
10+automated workflows
3content pipelines
AI Engineering
Claude APIAgent DesignPrompt EngineeringKnowledge Systems
Business Automation
Workflow AutomationContent PipelinesAPI Integration
Product & Engineering
Strategy, design, code, ship — I own the full loop.
4+production apps
0→1MVPs built
Product
Product StrategyMVP BuildingProduct DiscoveryMonetization Design
Engineering
Next.jsPythonTypeScriptAPI IntegrationDeployment
FigmaPhotoshopBrandingMarketing Assets
Operations & Community
Processes and spaces that keep complex operations running smoothly.
2K+community reach
10–20person teams
Community Ecosystems
Discord EcosystemsCreator CommunitiesCommission PlatformsCommunity Growth
Operations
Process DesignTeam CoordinationVendor ManagementClient OperationsDocumentation
Portfolio
Most of what I've built isn't sitting in a deck. It's running. But here's a map of the work.
Lapak Bang Ade2016–present
PayPal USD-to-IDR conversion service with bot-assisted, trust-based operations.
Chrientmip Studio2019–present
Anime illustration studio, Hoyoverse-focused — artist tiers, client intake, delivery workflow.
Tartaglia: a Childe-Centric Zine2021
Genshin Impact fan zine — full operations across a six-month cycle.
Hermes Agent2026–present
Self-hosted AI automation stack — 10+ scheduled jobs, 30+ custom skills, eight brands.
Writing
I've published pieces at Nawala Karsa, Tech in Asia ID, and my own blog Nauf-vault. I also write on @adenaufal — AI tools and vibe coding for Indonesian creators, in Indo-English code-mix.